From a Small Room to Global Scale: How 26-Year-Old Abhimanyu Nirban Built India’s First AI-Driven Marketing Agency

September 12, 2025 At just 26 years old, Abhimanyu Nirban, a native of Sikar, Rajasthan, has turned his vision of AI-powered marketing into a global success story with the creation of Bharat Innovations, India’s first AI-driven marketing agency. Today, the agency manages over ₹40 lakhs in monthly ad spends, delivers returns on ad spend (ROAS) of up to 15x, and works with more than 70 e-commerce brands across four countries—including an impressive 42 jewellery brands. Its client roster includes major names like Samsung India, Burger Farm, and Nikon India, showcasing the agency’s ability to deliver results for both emerging and established businesses. Abhimanyu’s journey began in the most modest of settings. Armed with only an old laptop gifted by his father, no team, and no external funding, he launched Bharat Innovations from a small room with little more than determination and a belief in AI’s potential to transform marketing. What started as a solo venture has grown into an international operation, redefining how brands approach digital marketing. In 2024, Abhimanyu introduced the RASA Framework, a groundbreaking strategy specifically tailored for the jewellery industry. After testing more than 100 marketing models, he developed a system capable of consistently achieving at least 6x ROAS, a feat many agencies thought impossible. The RASA Framework is built on five core pillars: Brand Intelligence, AI Nurturing, Engagement Ecosystem, Experience Automation, and Trust Building through PR. This model has become the go-to solution for scaling jewellery brands worldwide. “RASA was born out of sleepless nights, endless failures, and an obsession to crack the code for scaling jewellery brands profitably in a highly competitive market,” Abhimanyu explains. What sets Bharat Innovations apart is its dual strength. Beyond being India’s first AI-driven marketing agency, it has also established one of the country’s largest PR networks in just two years, providing clients with access to over 1,000 media portals to boost brand authority and credibility. This combination of AI precision and expansive PR reach has made Bharat Innovations one of the fastest-growing marketing agencies in India. Abhimanyu’s philosophy is clear and bold: AI is not the future of marketing—it is the present. He believes creativity must be guided by data and that marketing success should be measured not by vanity metrics but by profitability and growth. This data-driven approach has helped jewellery and e-commerce brands achieve global recognition and returns that were once only aspirational. “Looking back at where it started—a small room, my father’s old laptop, and nothing but a dream—it feels unreal,” says Abhimanyu. “But I always knew AI could redefine marketing. I tested, failed, and tested again until the formula clicked. That’s how RASA was born, and that’s how Bharat Innovations was built. Today, we’re not just running ads; we’re building profitable global brands.” From humble beginnings in Rajasthan to managing campaigns for multinational corporations, Abhimanyu Nirban’s story is one of relentless execution and fearless innovation. With 70+ e-commerce clients, 42 jewellery brands, and an expanding international presence, Bharat Innovations is on a mission to become a global leader in AI-powered marketing and PR.